Monthly Archives: July 2011

Strong Brands Are Relevant

One of the three dominant characteristics of a strong brand whether corporate or personal is relevance. Facebook has already become an “iconic” brand through tapping into the highly relevant human need for connection. Relevance distinguishes a close friend from an … Continue reading

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To Be the Brand you need to CEETM the Brand.

What is a Brand? A Brand is a perception or emotion that describes the experience of doing business with an organization or consuming its products or services. To Be the Brand you need to CEE the Brand. When an individual … Continue reading

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My Third Lesson – Live Boldly

It is now nearly fourteen weeks since I finished radiation and chemotherapy treatment for head and neck cancer. The prognosis for a complete cure is good. Week to week I get stronger and there is every reason to be optimistic … Continue reading

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