Monthly Archives: November 2012

Aligning Your Brand

So much business conversation today focuses on the dismal level of “employee engagement,” which is the professional way of saying “lack of commitment.” Very rarely, if ever, is the answer found elsewhere than in how the purpose, values and vision … Continue reading

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Strong Brands are Consistent

My purpose for selecting the title of this blog article was not only to share some thoughts that are extremely relevant in this “attention” economy, but also to clearly remind myself and the TransForm team of the critical importance of … Continue reading

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