Author Archives: David McNally

About David McNally

David McNally, CEO & President of TransForm Corporation

Motivation is about Feelings

At TransForm we are often asked for the “secret” to motivation. How do leaders inspire vast numbers of people to passionately embrace what their company stands for and be committed ambassadors of the brand? Do not look for the answer … Continue reading

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A Story Within The Story

I confess to being a sucker for an inspiring story. There is nothing like being lifted out of the negative noise of the daily news and being made aware that the world is full of people who choose to rise … Continue reading

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Accomplished Women — Interesting Lives

As the father of four daughters I have a significant investment in ensuring they feel fully empowered to fulfill their dreams and goals. I confess to being strongly influenced in this endeavor by the fact that for all of my … Continue reading

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Google Has A Breakthrough

One of the fascinating aspects of growing older is to witness that which has been established for eons announced as an epiphany for an individual or organization. Such was my experience as I read an article about Google in the … Continue reading

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The Perfect Brand Ambassador

We have all had experiences when the level of service received by an organization is exceptional. That service is always delivered by exceptional people – people who understand that empathy, understanding and the desire to be of service are the … Continue reading

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Stop Doing – Start Creating

The following question was asked in a survey of senior citizens: “If you had your life to live over again, what would you do differently?” The dominant theme from all of the answers was: “I would take more time to … Continue reading

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Let’s Thrive in 2014!

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Thoughts for the Season

As this time of goodwill gathers momentum, it is worth reflecting upon one of life’s most fundamental principles. This principle, when fully embraced, enriches our lives so dramatically that we are soon puzzled as to how so many people still … Continue reading

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Consciously Creating Amazement

Recently, I was asked to contribute an article to an Advent booklet being produced by my church. Such a request I always regard as an honor and so I enquired as to the theme for the publication. I was given … Continue reading

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A Reason to Celebrate

Research shows that when people experience inferior customer service, seven out of ten will spread the bad news to any and all who will listen – the “brand assassins.” When people experience exceptional service, only three in ten spread the … Continue reading

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