Author Archives: Pam Rusten

BEING CREAGOUS
What’s your Word for 2014?

A few years ago a fellow team member came up with her own word to describe what was needed during a time of great change and transformation in her personal and professional life. She combined the attributes of being both … Continue reading

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Daughters of the American Revolution

For decades, every time I spoke with my uncle Albert, he would say: “ Pam, you and your sister could be members of the Daughters of the American Revolution (DAR). I can provide you with all the information you need”. … Continue reading

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Towards A Common Purpose

The TransForm team had just come back from the east coast having participated in a business meeting with a group of leaders in the energy industry. At that time hurricane Sandy was Forming and Storming, and simultaneously so were the … Continue reading

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Power Outages and Playbooks
4 Lessons from Super Bowl XLVII

The Power Outage The lights went out early in the third quarter of Super Bowl XLVII and there was a sense that things were not going to improve anytime soon. Over 108 million fans were waiting for play to resume. … Continue reading

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The Super Bowl of Business
Change and Ambiguity

It’s January, and I’m a big football fan, so while this is the first month of 2013, it is also that time in which the best two teams in the NFL prepare to play in an event watched by over … Continue reading

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Back to the Future

Going full circle is something I don’t have the opportunity to do often, but I experienced the enormous value of going back last week. The setting was the Minneapolis College of Art and Design – (MCAD) – the college I … Continue reading

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CEE™ Your Employer Brand

Brand has become a common term in our language. We have all experienced brands that have earned our loyalty and others to which we wouldn’t give a second thought. But how broad is brand? What does it look like inside … Continue reading

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The Beatings Will Continue

The beatings will continue until morale improves is­ a famous quotation of unknown origin. It literally denotes how morale, such as within a military unit or other hierarchical environment, will be improved through the use of punishment. More importantly, the … Continue reading

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CEEing is Believing

A few weeks ago the Transform team had a CEE™ the Brand all day session with a client. I really look forward to these opportunities. After weeks of preparation, getting to know the team members and the background of their … Continue reading

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Don’t Quit You

My family recently had a party to celebrate my mom’s 82nd birthday. When a person lives that long you manage to get a lot of people gathered around the table including, of course, children and grandchildren. There is a continuity … Continue reading

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