Category Archives: Brand

The Purpose-Driven Brand

When the legendary coach Vince Lombardi began training camp each year with his famous Green Bay Packers, it is said that he held up an oval shaped piece of leather in his hands and exclaimed: “Gentlemen, this is a football!” … Continue reading

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CEEing is Believing

A few weeks ago the Transform team had a CEE™ the Brand all day session with a client. I really look forward to these opportunities. After weeks of preparation, getting to know the team members and the background of their … Continue reading

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When Being Warm is Cool: A Brand Story

Las Vegas is a place I visit regularly not because of the gambling but rather it is a popular convention spot and speaking at conferences occupies a good portion of my calendar. Las Vegas has gone through a major transformation … Continue reading

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Brand Moments – CEE™ the Brand

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Strong Brands Are Relevant

One of the three dominant characteristics of a strong brand whether corporate or personal is relevance. Facebook has already become an “iconic” brand through tapping into the highly relevant human need for connection. Relevance distinguishes a close friend from an … Continue reading

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How to Create – Team Spirit

“A triumph of the human spirit” is the way we describe the achievements of those who have managed to access the very best that is within them. Spirit is a powerful force that exists within all human beings. However, you … Continue reading

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It’s All About the People

Recently the Minneapolis Star Tribune published an article based on the findings of Pennsylvania research firm – Workplace Dynamics. Titled “It’s all about the people,” the Star Tribune commissioned the research to discover the Top 100 Workplaces in the Twin  … Continue reading

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Strong Brands are Distinctive

Strong brands may have creative logos and attractive packaging, but do not make the mistake of believing that is why they are successful. All strong brands have at their foundation a clear belief system. They know it is the value … Continue reading

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My Winter of Discontent

For those of you who have subscribed to The David McNally Report for some time, you may have noticed that it has been nearly six months since the last report was issued. Let me explain. On November 18th of last … Continue reading

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