Tag Archives: Be Your Own Brand

Graduation – A Daily Event

A good friend of mine recently attended a graduation ceremony for his twin grandchildren. Proudly he watched them receive their diploma as they were now moving from kindergarten to first grade. Now, of course, May and June are the months … Continue reading

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An Icon Moves On

A man who had a significant influence on my life and, without exaggeration, the lives of millions of others passed away on April 6th. His name was Larry Wilson, the founder of Wilson Learning and Pecos River Learning. Larry was … Continue reading

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Aligning Your Brand

So much business conversation today focuses on the dismal level of “employee engagement,” which is the professional way of saying “lack of commitment.” Very rarely, if ever, is the answer found elsewhere than in how the purpose, values and vision … Continue reading

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Strong Brands are Consistent

My purpose for selecting the title of this blog article was not only to share some thoughts that are extremely relevant in this “attention” economy, but also to clearly remind myself and the TransForm team of the critical importance of … Continue reading

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Back to the Future

Going full circle is something I don’t have the opportunity to do often, but I experienced the enormous value of going back last week. The setting was the Minneapolis College of Art and Design – (MCAD) – the college I … Continue reading

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My Fourth Lesson -
NO WORRIES MATE!

As I write these words, I am on Delta Flight 16 from Sydney, Australia, to Los Angeles where I shall then continue to my home in Minnesota. It is the end of a three week vacation visiting my father, brothers … Continue reading

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Don’t Quit You

My family recently had a party to celebrate my mom’s 82nd birthday. When a person lives that long you manage to get a lot of people gathered around the table including, of course, children and grandchildren. There is a continuity … Continue reading

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Strong Brands Are Relevant

One of the three dominant characteristics of a strong brand whether corporate or personal is relevance. Facebook has already become an “iconic” brand through tapping into the highly relevant human need for connection. Relevance distinguishes a close friend from an … Continue reading

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Lessons for My Grandson

Dreams do come true. One of mine manifested just over a week ago as I was watching the US Open Golf Championship with my 14 year old grandson, Evan. My vision is for Evan to be a golf superstar. His … Continue reading

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New Book Release!

Achieve More of WHAT YOU WANT by Being More of WHO YOU ARE! It was the famous baseball player, Dizzy Dean, who said: “It ain’t braggin’ if you can do it.” It’s not my usual style but I am about … Continue reading

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