Tag Archives: business

Motivation is about Feelings

At TransForm we are often asked for the “secret” to motivation. How do leaders inspire vast numbers of people to passionately embrace what their company stands for and be committed ambassadors of the brand? Do not look for the answer … Continue reading

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Google Has A Breakthrough

One of the fascinating aspects of growing older is to witness that which has been established for eons announced as an epiphany for an individual or organization. Such was my experience as I read an article about Google in the … Continue reading

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A Reason to Celebrate

Research shows that when people experience inferior customer service, seven out of ten will spread the bad news to any and all who will listen – the “brand assassins.” When people experience exceptional service, only three in ten spread the … Continue reading

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Towards A Common Purpose

The TransForm team had just come back from the east coast having participated in a business meeting with a group of leaders in the energy industry. At that time hurricane Sandy was Forming and Storming, and simultaneously so were the … Continue reading

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The Super Bowl of Business
Change and Ambiguity

It’s January, and I’m a big football fan, so while this is the first month of 2013, it is also that time in which the best two teams in the NFL prepare to play in an event watched by over … Continue reading

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Brand Moments – CEE™ the Brand

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To Be the Brand you need to CEETM the Brand.

What is a Brand? A Brand is a perception or emotion that describes the experience of doing business with an organization or consuming its products or services. To Be the Brand you need to CEE the Brand. When an individual … Continue reading

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