Tag Archives: corporate brand

Strong Brands are Distinctive

Strong brands may have attractive logos and packaging, but that is not what makes them successful. All strong brands are built on a clear belief system. They know it is the value provided – which reflects the values within – … Continue reading

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Brand Moments

Your Personal Brand is one of your most important assets. Your brand is the reflection of how others perceive you – Do you act professionally? Do you have high standards? Do you have clear values? Are you enjoyable to work … Continue reading

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Complex versus Complicated

Business is often, by its very nature, complex. TransForm has clients that have seemingly endless moving parts, which operate 24/7 in every time zone in the world, and whose employees and vendors come from every corner of the world. The … Continue reading

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Motivation is about Feelings

At TransForm we are often asked for the “secret” to motivation. How do leaders inspire vast numbers of people to passionately embrace what their company stands for and be committed ambassadors of the brand? Do not look for the answer … Continue reading

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A Reason to Celebrate

Research shows that when people experience inferior customer service, seven out of ten will spread the bad news to any and all who will listen – the “brand assassins.” When people experience exceptional service, only three in ten spread the … Continue reading

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Love Your Competitor

As an Aussie, I am still basking in the glow of the first Australian to win The Masters. His name is Adam Scott. The Masters is a golf tournament regarded by many professionals as the pinnacle of achievement. One would … Continue reading

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Towards A Common Purpose

The TransForm team had just come back from the east coast having participated in a business meeting with a group of leaders in the energy industry. At that time hurricane Sandy was Forming and Storming, and simultaneously so were the … Continue reading

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Your Company’s Got Talent

I admit to being a sucker for those You Tube videos that show extraordinary talent emerging from a nondescript individual whose appearance would have you believe that this performance is going to be a disaster. Even the judges’ expressions cannot … Continue reading

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Aligning Your Brand

So much business conversation today focuses on the dismal level of “employee engagement,” which is the professional way of saying “lack of commitment.” Very rarely, if ever, is the answer found elsewhere than in how the purpose, values and vision … Continue reading

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Strong Brands are Consistent

My purpose for selecting the title of this blog article was not only to share some thoughts that are extremely relevant in this “attention” economy, but also to clearly remind myself and the TransForm team of the critical importance of … Continue reading

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